ESG Strategy:
A Clear Process to Verified ESG Performance

Mustadam Sports supports organisations in developing a clear ESG strategy to measure, prove and improve sustainability performance in sports. All in one Online-Tool.

Measure.

Prove.

Improve.

Become a Leader: From Footprint to Handprint

Move from baseline compliance to verified leadership through an online tool, that guides you from reducing negative impacts to creating measurable positive impact. The heart of the tool is the Mustadam Sports Maturity Model. 

Level 1

Footprint Basics

Compliance & Foundational Pratices

Level 2

Reduced Footprint

Operational Efficiency & Reduction

Level 3

Emerging Handprint

Positive Impact & shared Value

Level 4

Strong Handprint

Systemic Change & Leadership

Strong Handprint

Emerging Handprint

Reduced Footprint

Footprint Basics

Overall Progress
0 %
Requirements Met
0 /174
Next Milestone
0

Develop Your ESG Strategy Across Four Key Categories

Governance & Management

Strong leadership, clear policies, effective accountability measures

Social & Inclusion

Athlete welfare, workforce, diversity, community engagement initiatives

Ecological

Energy efficiency, waste reduction, emissions control practices, biodiversity

Events

Sustainable event planning, operational excellence, mobility solutions

Step by Step: The Mustadam Sports Strategy & Rating Process

Mustadam Sports is a clear, evidence based process to measure, prove and improve sustainability performance in sports. 

Complete assessments, upload evidence and manage your ESG performance in one online tool.

Access & Analyse

Current Performance & Gaps identified with the Mustadam Sports Maturity Model

Compare & Develop Strategy

Action Plan & Goals
with KPI dashboard and automated strategy report

Take Action

Implement & Improve
with visble action in your organisation

Get Rated & Earn Badge

Public proof, valid for 12 months
to share with your stakeholders

Reassess every 12 months

Get Additional Support

Consult our experts anytime to accelerate sustainability performance.

Ready to Benchmark Your Sustainability Performance?

Mustadam Sports provides an independent, evidence-based Stategy and Rating System that helps sport organisations understand der ESG footprint and progress toward positive verified impact.

FAQ

Questions About Mustadam Sports?

Everything you need to know about our ESG strategy & rating process and how it can help your organisation.

Still have questions?

Our team is here to help you get started.

The process starts by analysing your current ESG performance with the Mustadam Sports Maturity Model. Based on the identified gaps, you develop a clear strategy, define goals and KPIs, implement actions and track progress over time – all in one online tool.

Organisations receive a structured assessment of their current position, a clearer view of priorities and gaps, an action plan with goals, and support for KPI based implementation through the platform’s dashboard and automated strategy reporting. It is also possible to claim an official ESG rating & badge (see „ESG Rating“).

The strategy process is built around four core categories: Governance and Management, Social and Inclusion, Ecological, and Events. This helps organisations create a more complete and practical sustainability roadmap across their operations.

No. The page positions Mustadam Sports as a journey from baseline compliance to verified leadership. The goal is not only to reduce negative impacts, but also to create measurable positive impact over time.

Yes, and it should be. The process is designed as a cycle of continuous improvement. Organisations implement actions, monitor progress and reassess every 12 months to refine their strategy and strengthen performance. Additionally you can claim your official ESG rating & badge (see „ESG Rating“).

See How It Works — Live

Request a personalized demo to explore the platform in action. We’ll walk you through key features, answer your questions, and show how it fits your workflow.