Mustadam Sports supports sports organisations of all sizes: from grassroots clubs to major venues, event organisers and governments. The process is designed to be adaptable across regions, development stages and operational contexts.
Mustadam Sports provides ESG strategy consulting and rating for sports organisations in the GCC, helping them measure, prove and improve performance and progress.
Level 4
Sport is uniquely positioned to lead, with unmatched power to unite and to set standards. By taking ownership and aligning stakeholders behind clear goals, sport can turn leadership into measurable sustainability outcomes.
Mustadam Sports was founded in response to a growing need for clarity and credibility in how sustainability is measured within sports. As expectations around ESG performance increase, many organisations lack a structured, sport-specific way to assess their impact and demonstrate progress with confidence.
Recognising this gap, Mustadam Sports provides an independent, evidence-based strategy & rating process tailored to the realities of sports – supporting consistency, transparency, and continuous improvement over time.
Our selected circle of experts and regional voices shaping the future of sustainable sport and strengthening Mustadam Sports’ mission to measure, prove and improve.
Zied is COO of PLOP MAKERS, a Riyadh-based sport and events company.
Over 14 years with the Qatar Olympic Committee, he delivered major events including the FIFA World Cup Qatar 2022, the World Aquatics Championships Doha 2024, and the GCC Games 2026.
Amna is a pioneering Emirati athlete, speaker, author, certified Mental Health First Aider, and advocate for mental wellbeing. As the first Emirati woman to compete internationally in weightlifting and CrossFit, she played a key role in the UAE’s qualification for the 2016 Rio Olympics.
Her work focuses on empowering individuals and organizations to build healthier cultures and create meaningful long-term impact.
Waleed brings strong regional expertise in sustainability, ESG, decarbonization, engineering and the built environment across Saudi Arabia and the wider GCC.
Waleed provides valuable perspective on regional developments, Vision 2030
priorities and the role of sport, venues and infrastructure.
Manuel is Professor of Outdoor Sport and Adventure Management at the University of Applied Management.He serves as Director for Network at the sustainability think tank sportainable, bringing strong expertise in sport management, sustainability, CSR and digitalisation in sport organisations.
We work with sports organisations of all sizes: from grassroots clubs to major venues and event rights holders, supporting sustainable impact across regions and development stages.
Supporting professional and amateur clubs, leagues, and federations across diverse sporting environments.
Working with stadiums, arenas, event organisers, and rights holders to deliver sustainable operations.
Adaptable across regions, supporting organisations at different stages of their sustainability journey.
Our process combines clear criteria, secure evidence handling, and transparent scoring to support credible sustainability measurement and improvement.
A standardised framework ensures assessments are applied consistently across organisations.
Assessment outcomes are based on supporting documentation rather than statements alone.
Criteria designed specifically for sports industry context and challenges.
Maturity levels highlight current position and areas for future improvement.
Verified Platform
Mustadam Sports provides an independent, evidence-based Stategy and Rating System that helps sport organisations understand der ESG footprint and progress toward positive verified impact.
FAQ
Everything you need to know about our ESG strategy & rating process and how it can help your organisation.
Our team is here to help you get started.
Mustadam Sports is an independent, evidence based strategy and rating process that helps sports organisations measure, prove and improve their sustainability performance. It is designed specifically for the realities of sport and supports structured progress over time.
Mustadam Sports was created in response to the growing need for more clarity, credibility and structure in how sustainability is measured in sports in the GCC. Many organisations face rising ESG expectations but lack a practical, sport specific process to assess and demonstrate progress.
Mustadam Sports combines clear criteria, evidence based assessment, transparent scoring and sport specific relevance in one structured process. It is built to support credibility and continuous improvement.
Mustadam Sports supports sports organisations of all sizes: from grassroots clubs to major venues, event organisers and governments. The process is designed to be adaptable across regions, development stages and operational contexts.
The goal is to help organisations move from managing negative impact to creating verified positive impact and leadership. The process provides a baseline, identifies gaps, supports strategy development and enables organisations to benchmark progress and earn a rating badge over time.